Hotel website design in Geneva, Lausanne and Nyon

Aparthotels in Switzerland // Direct booking // Bilingual site FR/EN // Core Web Vitals // Aparthotels in Switzerland // Direct booking // Bilingual site FR/EN // Core Web Vitals //

Base
Aparthotels

+48%

Direct bookings

–35%

Booking drop-offs

+62%

Landing page engagement

1.4 s

Mobile speed

Three cities,
one website.

Base Aparthotels runs three aparthotels in Switzerland: Nyon, Geneva and Lausanne. They don’t have one type of guest: people passing through, company teams and long stays. Each wants something different, and all of them had to book on the website, not on Booking.com. That was the challenge of this hotel website.

From search
to booking.

I organised the website by destination and type of stay, so every visitor reaches their Base without detours.

Architecture by destination: one page per city and another for long stays, each with its own offer.
Booking on the website: the Mews engine built in, without sending anyone off to another platform.
Bilingual website: French and English, with on-page SEO worked page by page.
Measured performance: 1.4 s load time on mobile, which is where the booking gets decided.

More bookings,
no middlemen.

With the new website, direct bookings rose by 48% and drop-offs in the booking process fell by 35%. Engagement on each destination’s landing page grew by 62%. Every direct booking is a commission Base doesn’t pay an OTA. That’s the return.

In hotel web design, the website competes with Booking.com on convenience, not on price. So each city has its own page, built for people looking to stay there, and the booking closes without leaving the site. I worked on mobile load time separately, because that’s where the decision gets made.