Online shop development for the furniture sector

Designer furniture // A catalogue that sells // Frictionless checkout // Product SEO // Designer furniture // A catalogue that sells // Frictionless checkout // Product SEO //

Muebles
.com

+47%

Conversion rate

–34%

Checkout abandonment

+63%

Traffic

+52%

Product interaction

Great product,
dated shop.

Muebles.com sells designer furniture from brands such as Vondom and Kartell and installs it in shops, offices and public projects. Its product was miles ahead of its ecommerce site, which was still stuck in the old ways. The challenge was a 180-degree turn: making its online shop a sales system that actually worked.

Buy without
thinking twice.

I modernised the shop end to end, from catalogue to checkout, on WordPress and WooCommerce.

Catalogue by product type: product pages built to sell, not just to describe.
Frictionless checkout: fewer steps and more clarity all the way to payment.
Projects as a shop window: the interior design installations on show as proof.
Direct contact: phone and WhatsApp one tap away on every page.

More visits,
more sales.

The conversion rate rose 47% and traffic 63%. Checkout abandonment dropped 34% and product interaction grew 52%. The product was already good. Now the shop is too.

In online shop development for a catalogue like this, the job is helping people choose, not just showing products. Anyone buying designer furniture is thinking about a space, not a single product code. So the catalogue is organised by room, the interior design work acts as the shop window and direct contact is close at hand for purchases that need advice.