Does it click
first time?
UX/UI design services for websites
I design interfaces that make sense without a manual. I analyse how your users move around, where they hesitate and where they give up. Then I turn that into a clear hierarchy and flows with no friction. And I build it myself, so what you see in the prototype is what ends up on your website.
What UX/UI design includes
Less doubt, more clicks.
I simplify, prioritise and strip the friction out of your user interface. Every visual design decision has a reason, and you can measure it with real usage data. Beauty comes from function, not the other way round.
Information architecture
Wireframes and prototype in Figma or Adobe XD
Reusable design system
Accessibility (contrast, focus and screen readers)
Measurable microinteractions
UX audit with Hotjar
How I work
Look before
you sketch.
01
Usage analysis
I look at how people use your website with heatmaps and session recordings. That’s where the snags show up that nobody mentions in a meeting.
02
Design and prototype
I design the structure and the prototype in Figma or Adobe XD, and test it before touching any code. Changing a prototype takes minutes. Changing a live website takes weeks. And I check it on real phones, because responsive design is a lot more than shrinking the screen.
03
Build and measurement
I build it myself, making sure the animations don’t hurt INP or CLS. Then I compare the new usage data with the old.
Frequently asked questions about UX/UI design
Design with intent.
What's the difference between UX and UI?
UX is how your website works and how it feels to use. UI is what you see: buttons, typography and colour. Get one without the other and it shows.
Do you hand over the design in Figma, or build it too?
Both. I can hand over the design in Figma or Adobe XD, but what sets me apart is that I build it myself. That way nothing gets lost between design and code.
Can you improve my website's UX without a full redesign?
Yes, and it’s often the most sensible move. I find the friction points and fix them in order of impact.
What's a UX audit, and what do I get?
It’s a review of how people use your website, based on real session data. You get the problems I find, their impact and a proposed fix for each one.
Do animations affect speed or SEO?
If they’re badly made, yes. I design and code them so they don’t make INP or CLS worse. If an animation adds nothing, it goes.
How much does a UX/UI design project cost?
It depends on whether it’s an audit, a one-off improvement or a full redesign. I’ll send you a fixed quote once I’ve seen your website and your data.
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