Advertising agency website for the electronic music scene

Club culture // Clubs and festivals // Agency website // Ongoing maintenance // Club culture // Clubs and festivals // Agency website // Ongoing maintenance //

Espuma
Corp

+72%

Services engagement

–37%

Bounce rate

+49%

Proposal requests

+258%

Time on site

Big name,
no website.

Espuma Corp handles communication for a good chunk of Spain’s electronic music scene: clubs, festivals and promoters. On social media they were the reference. Their advertising agency website didn’t do them justice. The challenge was getting the website to sell what they proved every season.

Club culture,
online.

I built a website that talks the way the scene talks and screens people before the first email arrives.

Services by phase: direction, communication, identity and performance, each with its own space.
Clients on show: the list of projects they work with, as proof.
A form that qualifies: type of project, what stage it’s at and preferred way to get in touch.
Ongoing maintenance: I keep looking after the website, season after season.

More proposals,
more time on site.

Engagement with the services rose by 72% and proposal requests by 49%. Bounce fell by 37% and time on site grew by 258%. The website finally plays in the same league as the agency.

An advertising agency website has to do two things at once: show judgement and screen whoever gets in touch. Espuma already had the first part covered on social media. The website had to carry it over, and every request had to arrive with what’s needed to reply properly. So the form asks before the first email, and the clients are shown rather than described.

Work that's in tune with what you need.

A ten-out-of-ten professional and person. He always works in tune with the client’s needs and vision. I collaborate with him on several projects and, as well as a really attractive website from the start, he’s very effective with maintenance and day-to-day changes.