Modern website for a music festival in Barcelona

Music festival // Visual landing page // Line-up // Conversion // Music festival // Visual landing page // Line-up // Conversion //

Soundit
Festival

+57%

Ticket interaction

–28%

Bounce rate

+43%

Line-up interaction

+76%

Time on page

Big festival,
tiny website.

Soundit takes the club experience into the open air and turned the Catalan music scene upside down. What it lacked was a modern website to match: something that gave the festival authority and pushed people to convert. The challenge was fitting all of that into one landing page.

The line-up
comes first.

I designed a visual landing page with one goal: whoever arrives stays and acts.

One page: the whole festival in a single scroll, with no menus pulling your attention away.
Line-up at the centre: the artists set the order and the pace of the page.
Action in every block: a clear call to action wherever interest kicks in.
Light load: plenty of visual punch without punishing speed.

More time
on the line-up.

Line-up interaction rose 43% and time on page 76%, while the bounce rate fell 28%. A festival landing page is judged by how long people stay, and here they stay.

A modern website for a festival doesn’t need ten sections. It needs a line-up you see in seconds and an aesthetic that tells you what being there feels like. Info and tickets should always be one click away. It all fits on one page if every block has a job and the visuals don’t drag down load time.