Website redesign for a century-old family office

Family office // A century in business // Website redesign // Digital authority // Family office // A century in business // Website redesign // Digital authority //

Lonmile
Family office

+54%

Time on key pages

–29%

Navigation bounce rate

+38%

Contact requests

+71%

Module interaction

A century,
a new language.

Lonmile is a multi-family office with a century of history: it protects and grows families’ wealth. Its website had to get that across clearly, with the authority that kind of track record brings. The challenge was a website redesign that changed how it communicates without losing its essence.

Clarity before
frills.

I redesigned the website starting from the content hierarchy, not the look.

Services by business line: each area with its own space and message.
Interactive modules: the complex stuff explained step by step, no walls of text.
Visible contact: there on every path through the site, no hunting required.
Understated design: worthy of a century of history.

More time,
more enquiries.

Time on key pages rose 54% and contact requests 38%, while the bounce rate fell 29% and module interaction grew 71%. When people understand what you do, they get in touch.

A website redesign doesn’t always start with new colours or typefaces. In a company with a hundred years of history, users were held back by not finding what they were after, not by the look. So the work was architectural: what gets said first, what gets grouped and where you ask for contact. Order before ornament.